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The Importance of Imagery (Photography & Videography):

Communication, coupled with imagery (photographs or video), is more accessible to process and more entertaining than words on a blank canvas. USA Marketing Media considers the following when building your company’s image: 

  • Color: connecting your consumers to a particular feeling based on color psychology. 
  • Shape: creating a distinct geometric shape to give meaning to your business culture, race, and rational values.
  • Simplicity: Brand imagery is best when it can put shapes, colors, symbolism, and purpose together in a simple visual statement.

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