Communication, coupled with imagery (photographs or video), is more accessible to process and more entertaining than words on a blank canvas. USA Marketing Media considers the following when building your company’s image:
- Color: connecting your consumers to a particular feeling based on color psychology.
- Shape: creating a distinct geometric shape to give meaning to your business culture, race, and rational values.
- Simplicity: Brand imagery is best when it can put shapes, colors, symbolism, and purpose together in a simple visual statement.